PeerJ is a new open access journal and their killer feature is that they charge less.
What does this mean for publishing? It means it’s getting cheap fast. PLoS journals charge $1400+ for each article, PeerJ is charging $99
Will OA, top tier journals like eLife become the go-to place for top papers, over traditional, closed journals? There is a lot of inertia to overcome, but once authors recognize that another journal is just as prestigious, the switch can happen relatively quickly.
Just ask Neuron about Nature Neuroscience some time, they’ll tell you how fast the tables can turn.
On second thought… forget that. We don’t have all damn day– I’ll just show you:
Will we witness a slow death like video rental stores?